What is a Good Article Marketing Strategy?
Today I came across a cool mp3 player and it worked so well, so easy and intuitive, it simply delivered. In fact it was quite remarkable! Take a look at the word "remarkable." REMARK-ABLE... Yes... I was able to make voluntary positive remarks to my friends about this device. They liked it and told their friends. What makes one website, blog, or product so remarkable? Simply put, if a website or blog solves a problem, meets a need, or satisfies a want, it's likely to be a good site online. However, a Remarkable site does all that so well it literally over delivers, goes beyond all expectations, and makes its visitors feel good just for finding it. In what way is your site or product remarkable when talking about your article marketing strategy?
You may ask, "Why should I care?" You should care because you want traffic, traffic, and more traffic! Let me cut to the chase. . . . A good site may only convert 2% to 5% of its traffic. So, the more traffic you have, the more you sell. But, other than positive and pervasive word-or-mouth you will have to work for that traffic or pay for that traffic. I say work because there are ways of generating traffic, in your article marketing strategy, that cost no money or very little money, however they demand time and effort.
One of the best ways to draw people to your site is through original content, which is part of your article marketing strategy. There are hundreds of sites dedicated to article postings, and within your "author bio" you can post the link back to your site, or you can create an anchor link within your content. People search online primarily for information. They are looking for answers, ideas, and solutions. Of course, some people are just bored and are browsing, but your potential clients or customers will only part with their hard earned money for the promise that your product will get them closer to their ultimate goal. If you can develop a great article marketing strategy by writing articles showing that you understand them and have a special insight into their interests, they may believe in your product enough to give it a try.
Another article marketing strategy is to write some press releases if that will suit your purposes. A press release is nothing more than a written announcement of something exciting and newsworthy about your business. A typical press release will have contact information so that members of the press can reach you easily in case they have questions. There are some free press release sites online that can help you spread the word. Also, don't forget Social Media such as Facebook and Twitter to get your message to the masses. You can also employ video into your article marketing strategy by announcing on YouTube and other major video content sites.
These ideas are just the tip of the article marketing strategy iceberg. Finding a mentor can help you do all the above and more. Remember to be Remarkable. Give them something to talk about!
